Since 2015, Andy Demeulenaere heads the team of IMEC-SMIT-VUB's Mediawijs, the Flemish Knowledge Centre on Digital and Media Literacy. Cyberbullying, online
hate speech and disinformation rank high on his agenda, just like grabbing the opportunities of digital media to create, inform and learn. He has presided over the Flemish No Hate Speech Platform for the regional coordination of the Council of Europe movement.
He is a member of the Flemish Strategic Advice Council for Culture, dept. Media (SARC-Media), represents Flanders in the Digital Citizenship Working Group of European Schoolnet and attends the Media Literacy Expert group of the European Commission.