Isabella Bruni (PhD) is a researcher, trainer, and Media Educator. She currently works at the University of Florence as instructional designer and coach in the professional development programme DIDeL - Didactics in eLearning. For over 10 years she has been designing, implementing, and conducting educational activities online and offline with students of all grades, future teachers and in-service teachers on media and digital. She is a member of MED - Italian Association for Media and Communication Education and of the editorial staff of the Jounal “Media Education. Studi, Ricerche, Buone Pratiche” (FUPress).