Pieter Demeyer is a French, history and geography teacher and political scientist. Since 2008, he has been working at the teacher training department of primary education of Artevelde University of Applied Sciences, where he mainly teaches content and didactics of society, citizenship and media literacy. He is mediacoach and together with colleagues Geert Kraeye and Maaike Ysebaert, he translates the latest insights on media literacy into the programme of the students. Together, they also actively pursue the professionalisation of the team to achieve media literacy at all levels.