Dr. V. Vijay Kumar is an Associate Professor and Dean of the School of Communications at XIM University, Bhubaneswar, Odisha, India. He is a seasoned mass communication professional and a media educator, with ample years of industrial experience in audio-visual content development, supervision, and management. Right from television reality shows to non-fiction live broadcasts, from television commercials to feature films, he worked on various projects in different capacities. He worked with Sun TV Network, Chennai; Shop CJ TV Network, Mumbai; Frames Entertainment, Chennai, India, in senior roles and he worked as a creative head and show director of an award-winning Tamil reality talent hunt show Naalaya Iyakunar (transl. Future Director) and South India’s first reality television show for identical twins Iruvar (transl. Twins). He completed his PhD from Anna University, Chennai, India. His doctoral research is on the topic ‘Interactive Reality Television’. He specialises in audio-visual content development, entertainment television programmes, digital filmmaking, and educational media design. His research interests are television studies, film studies, Tamil cinema, leisure studies, social media, interactive digital communication, positive psychology, public relations, corporate social responsibility and educational media. Apart from teaching, he is actively involved in audio-visual content development in the forms of documentaries, music videos, television shows, short films, and educational video modules in the capacity of executive producer, head of creatives and production.